A
E-commerce Automation
WhatsApp E-commerce Bot
A complete conversational commerce platform on WhatsApp with AI-powered product discovery, automated payments via Stripe and Paystack, real-time order tracking, and multilingual customer support — processing $2M+ in sales.
$2M+
Sales Processed
45%
Conversion Rate
24/7
Availability
Technology Stack
Node.jsTypeScriptWhatsApp Business APIOpenAI GPT-4StripePaystackMongoDBRedisAWSCloudinaryElasticsearchDocker
The Challenge
What We Were Solving
An e-commerce business with a strong social media following wanted to sell directly through WhatsApp — where 80% of their customer conversations already happened — but lacked the infrastructure for automated product browsing, payments, and order management at scale.
- Manual order processing through WhatsApp messages — staff copying product details and prices by hand
- No automated payment system — customers had to transfer money separately and send receipts manually
- Unable to handle growing customer volume — 500+ daily inquiries with only 3 support staff
- No inventory sync — frequently overselling products that were already out of stock
- Zero analytics on customer behavior, popular products, or conversion funnel performance
Project Timeline
Development Process
Weeks 1-3
Commerce Architecture
Product catalog schema design, payment gateway integration planning, WhatsApp Business API approval, and conversation flow mapping for 50+ user intents.
Weeks 4-8
Conversational Engine
AI chatbot with natural language product search, smart recommendations based on purchase history, cart management, and multilingual support (English, Pidgin, Yoruba).
Weeks 9-12
Payments & Fulfillment
Integrated Stripe and Paystack for seamless in-chat payments, automated order confirmation, real-time delivery tracking via logistics partner APIs, and return/refund workflow.
Weeks 13-15
Analytics & Scale
Merchant analytics dashboard, customer segmentation, abandoned cart recovery automation, promotional broadcast system, and load testing for 10K+ concurrent sessions.
Our Solution
What We Built
AI Product Discovery
Customers describe what they want in natural language ("I need a red dress for a wedding under 50k") and the AI searches the catalog, suggests matches with images and prices, and handles size/color variations.
In-Chat Payments
Seamless payment flow without leaving WhatsApp. Supports Stripe for international cards, Paystack for local bank transfers, and USSD payments. Automated receipt generation and order confirmation.
Smart Cart & Checkout
Persistent shopping cart across sessions with automatic price calculations, discount code support, shipping cost estimation, and one-tap reorder for returning customers.
Order Tracking & Updates
Real-time order status via WhatsApp with proactive notifications: order confirmed → packed → shipped → out for delivery → delivered. Integration with 4 logistics partners.
Abandoned Cart Recovery
AI detects abandoned carts and sends personalized follow-up messages at optimal times. Includes limited-time discount offers that increased recovery rate by 32%.
Merchant Dashboard
Real-time sales analytics, inventory management, customer insights, and broadcast messaging for promotions. Multi-store support with role-based access for team members.
Results
Measurable Impact
$2M+
Total Sales Processed
45%
Conversion Rate
300%
Customer Growth in 6 Months
Client Feedback
“Our customers love shopping on WhatsApp. They browse, pay, and track orders without ever leaving the app. Sales went from $200K to $2M in under a year. AltAppLabs understood exactly what we needed for the African market.”
A. Okafor
CEO, TrendyNG Commerce
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